To respond to the needs of consumers by striving to provide the finest real estate service in the world, based on the highest standard of ethics, values and client care.
To protect all honest consumers from financial and emotional mistakes when selling or buying real estate.
To constantly inform consumers of the risks and dangers in real estate.
To enhance the businesses and careers of agents as a direct consequence of their commitment to ethics, consumer protection and client care.
To enable the best agents to enjoy a sense of meaning and pride in their profession which, in turn, enhances their personal lives.
To make a meaningful contribution to our society, both in local communities and throughout our nation and our world by making regular financial or personal contributions to people or causes in need of assistance.
To be good corporate citizens by setting an example of integrity and ethics in the business community.