by Neil Jenman
The cheaper you price your home the easier it is to sell. And, the easier your home is to sell, the quicker your agent gets paid.
For agents, there is not much difference in commission if you get a high or low price. Therefore, a sale at any price is often the focus for agents.
Of course, good agents always try to get a good price. Sadly, however, there aren’t many good agents.
So, how can you, as a seller, make sure you get a high price, especially if the market is labelled tough?
There are at least seven ways to help you get the highest price in any market. So please, ignore media reports, negative headlines and, most of all, agents who tell you how “tough things are” – and just focus on these methods.
All these methods are important; indeed, each could add thousands to your home, but I am going to start from the seventh method and work up to the most important. When you sell your home, list these methods and follow them. Then, you can almost certainly be sure that you’ll always get the highest price for your home. And you can’t ask for better than the best, surely?
Please note: More could be written about each method, but in an article brevity is important. If you’d like more details about any of method or any help in general with getting the highest price for your home, you are welcome to contact the author, Neil Jenman on [email protected] or 1800 1800 18.
METHOD 7. QUALIFIED BUYERS ONLY
Don’t let sticky-beaks and tyre-kickers wander through your home. You don’t want neighbours pointing out its faults. Tyre-kickers don’t refer to themselves as tyre-kickers. Instead, they find reasons to denigrate your home. The only people who should inspect your home are qualified buyers. “Qualified” means buyers who can buy now and have the financial capacity to do so.
METHOD 6. DON’T OVER-PROMOTE
The more you spend advertising your home, the more you are likely to create the opposite effect to what you intended. If your home is widely advertised and doesn’t sell, buyers soon think something’s wrong with it. If that happens, only a massive reduction in price may sell your home. Don’t listen to what agents say about massive amounts of advertising. Agents love advertising, especially when you pay for it, because it promotes them. Often, homes that get the best price have not been widely advertised.
METHOD 5. FOCUS ON YOUR POSITIVES
Never will you hear so much wrong with your home until you sell it. Agents love to give you negative feedback because it helps to convince you to lower your price which makes your home easier to sell. It’s called “conditioning”. Buyers also point out negative features of your home; but remember this: the more buyers talk about your home – either negatively or positively – the more they are interested. Those who are not interested just say nothing or walk away. To combat the negatives, you should make a list of all the positive features of your home. And then, if anyone mentions one negative feature, you reply by mentioning two positive features! Indeed, your agent should do this for you. If not, you probably have the wrong agent.
METHOD 4. AVOID METHODS THAT LOWER YOUR PRICE
It’s unbelievable how so many sellers fall for tricks that cause their homes to sell for a lower price. For example, agents will suggest that sellers’ market their home for a lower price because this will “attract more buyers”. But marketing a lower price just attracts buyers at a lower price.
If you want a high price for your home, the first thing you need is buyers who can afford the price you want.
You should also be adamant about avoiding auctions because, contrary to what many agents say, auctions get you a lower price not a higher price. Any agent who tells you that auction is the best way to sell is either dishonest or incompetent. Auction is the worst way to sell a home.
METHOD 3. KEEP THE LOVE IN YOUR HOME
Homes tend to take on the personality of their owners. If there is bad blood in the family, there will be a bad feeling in the home.
Conversely, if there is love in the home, the buyers will sense it; many will feel it. Do all you can to create an atmosphere of true love and happiness in your home.
You’ll never get a higher price than when buyers fall in love with your home.
METHOD 2. NEVER ASSUME A BAD MARKET MEANS A BAD PRICE
Maybe prices have fallen. Perhaps as much as, say, ten per cent in a year. Don’t automatically do what so many owners do and assume the value of your home has fallen too.
Before you ‘surrender’ and drop your price, consider this: Most home-buyers buy with their hearts. They place happiness ahead of finances. This means that if you own a beautiful home in a sought-after location, some buyers may pay the price your home was worth before the property slump, especially if they can afford it.
There are two big reasons you can often get a higher price: First, if the buyer loves the home and second if the buyer understands that a home that seems expensive today will seem cheap tomorrow if prices rise again, as they have always done.
So, just because the market is “bad”, never assume that your price must be bad too.
So, here is the one-line summary of Method 2 on how to get a high price for your home: If you own a beautiful home in a nice location, always start by asking for the best price possible, regardless of the state of the market.
METHOD 1. FIND A GREAT NEGOTIATOR
This is our Number One Method to get you the highest price.
The old saying, “It’s not what you know, it’s WHO you know,” has never been truer than when getting the highest price for your home. You’ll get the best result if you can find someone skilled in real estate negotiation to give you the advice that’s best for you (not advice that’s best for the agents) and to make sure you get the highest price for your home in any market.
I, Neil Jenman, or one of my colleagues will help you to get the highest price. We have helped sellers negotiate tens of thousands of dollars more for their homes; in one case I helped a family secure many millions more than a developer offered them – and I didn’t charge a cent.
It costs you nothing extra to use my help. I do it for free because the agent often pays us a small fee. This helps fund our support service. Either way, you pay nothing extra for the almost certain chance of getting thousands of dollars extra.
You can call us anytime on 1800 1800 18.
Finally, always remember that your home is probably your biggest financial asset – look after it. Use these seven methods to increase your price.
If you’d like more information on any of these methods or any real estate topic, please feel welcome to contact ‘Jenman – Real Estate Support you can trust’ on 1800 1800 18 or [email protected].
PLEASE NOTE: Our focus is upon helping consumers. Abuse from agents on our web site or Facebook page will be deleted or ignored or well publicised – it depends on our mood.
But one thing will never vary: No matter how much we are abused or threatened we will never stop doing what we love most – helping honest consumers to get the best deal possible in real estate. And, of course, if any agents are serious about taking care of consumers, we’d love to help you too. But, remember, the consumers come first. Thank you.