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3 Comments

  1. Rob
    June 2, 2021 @ 9:33 am

    This is an excellent point. Thanks again Neil. Love your work!!!

    Reply

  2. Brian Howard
    June 2, 2021 @ 6:51 pm

    Excellent article Neil. Sell the sizzle, not the steak. Bring buyers up to YOUR level of expectation. All good stuff. Love the Granville/Auburn example, so true!

    Reply

  3. Peter Handberg
    June 10, 2021 @ 5:21 pm

    I really appreciate your articles which just emphasise the old saying
    “common sense is not that common”

    Reply

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