Real Estate Advertisements

Buyers, it’s your fault if you believe agents.

Article originally published DECEMBER 4, 2004 –Reviewed and approved.

by Denise Brailey

Legal cases can take years and prove very costly.  Just ask LJ Hooker principal, Lachlan Elder who, last week, successfully defended himself against unhappy customers.

Way back in 1997, when Elder handed a prospective buyer his L J Hooker brochure, he never dreamed he would be fighting court battles for the next seven years.

The buyers discovered, after they had signed-up to buy the home, that part of the swimming pool fell outside the property boundary. The information contained in the brochure was misleading and deceptive.

We won’t even start to quibble about who owns the water bill.

Elder found himself arguing that information in the L J Hooker brochure cannot be relied upon and that consumers must take some responsibility for verifying the truthfulness of that information.

No songs of praise from the buyer in this case.  No joyous tune of “Thank you Mr Hooker, you’re the best….”

After a seven-year legal marathon, The High Court decided in Elder’s favour. A brochure is “merely an assertion.”  Two judges dissented, stating that “the survey diagram (in the brochure) had been included to influence purchasers.”

It appears that an agent who publishes and distributes a brochure about a property being sold is not liable for the false information contained in the brochure. It was the owner’s fault. Of course.

The argument that seems to have swayed the Court is that the buyers had 12 days before they bought the home in which to check out the details in the brochure. In other words, how remiss of the buyers to believe the agent.

The moral of the story is that despite all our laws to protect consumers, it is still “buyer beware” in the real estate jungle. 

So, homebuyers, next time an agent says: “It’s right there in the brochure,” ask the obvious question: “Yes but is that the truth?” 

*****************

To call Jenman Support, click here 1800 1800 18
To contact us, please click here.
To comment on this article, please click here.
To follow Neil on Twitter, please click here.
To visit our Facebook page, please click here.
To read more Articles, please click here.

*****************

PLEASE NOTE: Our focus is upon helping consumers. Abuse from agents on our web site or Facebook page will be deleted, ignored or well publicised – it depends on our mood.

But one thing will never vary: We will never stop doing what we love most – helping polite and honest consumers get the best deal possible in real estate. And, of course, if any agents are serious about taking care of consumers, we’ll help you too. Thank you.

Comments

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Whom Can You Trust In Real Estate

    The answer could save and delight you. by Neil Jenman Reading time: Apx 9 mins Every week inexperienced real estate consumers – home buyers, sellers, investors, tenants – make dreadful…
    Read more

    The Asking Price Trap

    When it comes to the value of our homes, most of us are hugely optimistic. Our place is better than next door. It’s got better features; it’s better
    Read more

    Property’s Prickly Pear

    How Agents 'Guilt' Sellers by Neil Jenman Reading Time: 8 mins apx VPA – ‘Vendor Paid Advertising’. It’s now the most common scam in real estate. More than 90 per…
    Read more

    The High Price Of Stupid

    How to spot smarter agents and sell for more by Neil Jenman Reading time: Apx 7.5 mins Most real estate agents have three characteristics: Greedy, Lazy and Stupid. GREEDY Greedy…
    Read more

    Lazy Real Estate Agents

    Don’t let them take your money. by Neil Jenman Reading time: 6 mins apx Zac is a Sydney schoolteacher, one of the best. Zac cares about the children with whom…
    Read more

    SELL WITH CONFIDENCE 

    Our free service protects you with ongoing support during your sale, finds you the highest quality agent and helps get you the HIGHEST PRICE.
    GET A NO SALE NO FEE GUARANTEE
    Author - Neil Jenman